Your baby can still burn even when it's cloudy!
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Your baby can still burn even when it's cloudy!
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SSL Secure Connection In the UK, the sun is strong enough to cause damage to our skin any time between mid-March and mid-October – even if it feels cold or is cloudy. When the UV forecast is at level three (moderate) or above, we should all be protecting our skin, and doctors worldwide agree that young babies should be kept completely out of direct sunlight.
This is because it takes up to six months for your baby's skin to produce melanin – the natural pigment that absorbs harmful UV rays. Without this, their delicate skin can burn in as little as 15 minutes.
Sunscreen and sunglasses aren't the answer...
Unfortunately, your baby’s skin is also too sensitive for sunscreen in those first six months. Even the mildest formulation could cause irritation. And when it comes to protecting little eyes, anyone who has ever tried to keep sunglasses on a baby will tell you it's way harder than it sounds!
Parasols are just a nuisance!
Umbrellas are great in theory, but the reality is you have to constantly adjust them to keep baby shaded as the sun moves – which means you spend more time fiddling with it than enjoying your day out.
With SnoozeShade on your side, you can get out and enjoy the sunshine with your baby with complete confidence.
SnoozeShade Original is the UK’s favourite pram and carrycot shade for babies from newborn until they are sitting in a stroller seat (approximately 6–9 months).
Invented by a UK mum who was once in your shoes, it’s made from scientifically tested fabric that safely blocks 99% of UV rays (UPF 50+) while allowing air to flow freely in and out of the pram.
- Suitable from birth
- Exceeds UK safety standards
- Compatible with any single-width pram or carrycot with a hood
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"I bought one for my daughter last year when she had her baby girl, she was very impressed. She didn’t have to worry about adjusting the position of the shade or about overheating. SnoozeShade protects from the sun completely and allows plenty of airflow. The zip opening meant she could keep an eye on her baby without disturbing her sleep. It's a brilliant product, easy to use and carry around. Highly recommend."
Winner of 80+ awards!
Why do I need a sunshade when it's cloudy?
The World Health Organisation (WHO) recommends we seek shade when UV levels are THREE or above, and that absolutely includes our little ones, who can't shade themselves! Up to 90% of UV rays can pass through clouds, and they don't just come from above! The harmful rays can bounce around and are reflected by water, sand and even concrete.
So how do I know when shade is needed?
Being able to see or feel the sun is not a reliable guide, but luckily modern technology is our friend! The easiest way to check your local UV levels is to use a weather app on your phone. It will also tell you what hours you need shade (often between 10am and 5pm, but always refer to your weather app for exact guidance). Remember, if UV levels are three or above you need to keep your baby in the shade from all angles.
How does it work?
SnoozeShade Original can be used in different ways to protect your baby from 99% of the sun’s harmful rays – at every possible angle!
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When baby is awake and lying flat in the carrycot, attach SnoozeShade to the hood and handle of your pram to create an overhead canopy and block the sun from all angles. No more fighting with a parasol when you change direction!
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When it's sleep time, attach it to the hood and frame of your pram to completely cover baby. This is Snooze Mode: it blocks the sun and creates a safe and comfortably dark environment – perfect for an on-the-go nap!
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It can also be used over the top of a travel system with your car seat in place. It's very popular with Doona-owning parents!
"But can't I just drape a blanket over the pram?"
That question is one of the main reasons SnoozeShade founder Cara invented this game-changing product.
In need of a solution that would help her own baby daughter sleep in her pram AND protect her from the sun, Cara started to research the options. She soon learned that draping a muslin/blanket/coat over a pram is simply not safe for any length of time, because those kinds of fabrics do not let air flow freely into and out of the pram. Plus, they can easily come loose and fall onto your baby.
To say Cara is safety-obsessed is an understatement. That's why you can count on SnoozeShade to keep your baby safe in more ways than one.
Better than breathable
Unlike a blanket or muslin, our mesh fabric has been independently tested and proven to be air permeable – which means air passes through it easily.
There is no danger that your baby's ability to breathe will be affected. In fact, if you hold a SnoozeShade up to your face you'll see you can breathe comfortably (now try that with a blanket, coat or muslin).
Our fabric and design features match advice from The Lullaby Trust on safer sleep and pram coverings.
Every part is safe enough for a newborn
A product like SnoozeShade is only required by law to be safe enough for a three-year-old, because the product is actually being used by the parent, not the child.
But that isn't safe enough for Cara
Every SnoozeShade is designed to meet the same European regulations as a toy for a newborn baby – the highest standard possible – and our safety features include the following:
- Short straps that pose no risk of strangulation or entrapment
- Strong zips that won't break – even under heavy loads
- Absolutely no toxic nasties in our fabric or any component
- Non-flammable fabric
Sun-safe adventures wherever you go!
Whether you're at home or on holiday abroad, with SnoozeShade on baby's pram you have complete peace of mind that they're safely shaded from the sun. Our fabric blocks up to 99% of the sun’s harmful UV rays, giving UPF50+ protection for your little one's delicate skin and eyes.
Keep an eye on baby with our sneak-a-peek zip
No product on earth can replace parental supervision to keep your baby safe.
That's why all SnoozeShade products feature a sneak-a-peek zip, so you can easily check on your sleeping beauty without letting in too much light and waking them.
See how easy it is to use!
SnoozeShade Original fits absolutely any single-width pram or carrycot with a hood. And it takes just seconds to attach!
99% of our customers would recommend
SnoozeShade to a friend!
Brilliant for summer!
"Absolutely fab. Not something I'd considered needing having had a winter baby, but it has been a lifesaver in the summer and continues to help with naps right into winter. Fits easily and offers great cover – will be purchasing as gifts for expectant parents in future!"
–Will
Fantastic product!
"So impressed with this essential item for a pushchair! Helps block out any sunlight from baby's eyes whilst allowing adults to still check baby either at the side or through the zip mechanism. Love it so much my Mum also bought one for the pushchair at her house! Customer service from Cara was also fantastic, definitely recommend!"
–Sophie
So much better than a parasol!
"Great product, so much better than a parasol. Loads of shade, really ventilated, zip to check on them is fab. 100% recommend. Great customer service also."
–Natalie
A must for all parents!!
"This is one of the best things I have bought for our new baby. It has been great during the hot weather as it keeps the sun off but also keeps him nice and cool… so much better than any pram umbrella I have tried. Highly recommend."
–Sarah
A million stars!!
"This is by far the best thing I've ever bought!! I can finally stop worrying about the sun getting to my baby when out and about, and he can sleep without it disturbing him. I've recommended this to all my mumma friends."
–Kelly
FREE five-year warranty
It's extremely rare that SnoozeShade products develop a fault.
But if the unexpected should occur, you have the peace of mind of our standard one-year warranty. And you can also choose to extend it to FIVE years absolutely FREE!
FREQUENTLY ASKED QUESTIONS
Here you'll find Cara's answers to some of our most-received questions, but if there's anything else you'd like to know please reach out – we'd be delighted to help.
What sun protection does SnoozeShade provide?
The black SnoozeShades in our collection give maximum sun protection, blocking 99% of UVA and UVB rays, with a rating of UPF50+.
The silver Deluxe range blocks up to 97.5% of UVA and UVB, with a rating of UPF40+.
Our fabric is darker than others on the market because SnoozeShade offers the highest level of sun protection and is approved by the Melanoma International Foundation.
While other sunshades claim to offer UPF50+ protection, many have transparent panels. This won’t offer the same level of sun protection, as UV rays can get in. Remember, if you can clearly see your baby through the fabric, so can the sun!
Our fabric is completely unique to us and has been independently scientifically tested, scoring highly for air permeability, which means air flows freely through it and your little one is completely safe underneath it.
Our clever child-safe zippers allow you to check on your baby frequently without letting in too much light or exposing them to the sun.
Why is SnoozeShade black, doesn't that attract heat?
The colour of a fabric has little to do with how hot it gets, but there are lots of great reasons why our fabric looks the way that it does:
• SnoozeShade is made from air-permeable mesh with lots of small holes that allow fresh air to circulate easily
• SnoozeShade’s fabric has been tested multiple times by well-respected, independent laboratories and scores highly for air permeability
• Black is the best colour for UV protection, as it blocks the most UV rays. This means our fabric doesn't need any chemical treatment
To find out more about how SnoozeShade’s fabric keeps your baby protected and happy,
read this piece, which we wrote with the help of one of the UK’s leading thermal physicists to explain the science behind the 'colour and heat' question.
How does using SnoozeShade help my baby and I?
SnoozeShade is like a portable blackout blind for families on the go, allowing you to get out and about while protecting your baby from the sun and maintaining their sleep routine.
It’s the only baby sunshade of its kind to be endorsed by international baby-sleep experts, be approved by the Melanoma International Foundation, and to have won more than 80 awards – including Mother & Baby Gold for Innovation, Dadsnet Gold and Made for Mums Gold.
Until I invented SnoozeShade, the only option for parents was to throw makeshift items like blankets or muslins over the pushchair. These aren’t always made of air-permeable fabric, don’t provide sun protection and may simply fly off at the slightest breeze. You also have to lift them to check on your baby, letting in light that wakes them up.
As well as providing safe sun protection, SnoozeShade can help keep your baby's sleep routine on track when you're out and about.
• It becomes a ‘sleep trigger’ – like a bedtime routine or closing the curtains in the nursery – so your baby starts to recognise that when SnoozeShade appears, it’s time to sleep.
• SnoozeShade removes the external distractions that stop your baby getting to sleep. It creates a cosy, comfortable and healthy nap environment – wherever you are.
• Deeper, longer sleep with no interruptions means your baby gets the sleep they need – and we all know that a well-rested, happy baby means everyone in the family has an easier time!
Many parents also use SnoozeShade to prevent well-meaning people from touching and disturbing their sleeping baby.
What is air-permeable fabric?
Our unique fabric is actually better than breathable. It's air permeable.
The term breathability is often used incorrectly. It's actually a term that refers to how well a fabric wicks moisture away from the skin, which is why it's often used to describe sportswear. Air permeability is all about how easily air moves through something.
A fabric that's ‘breathable’ is not necessarily air permeable. For your baby to be safe beneath a sunshade it MUST be made from air-permeable fabric. Avoid cheap copies and buy the safety-tested best.
I'm also proud to say that a new test for suffocation and CO2 rebreathing was developed and our mesh fabric passed both tests with flying colours!
SnoozeShade & safety testing
I invented SnoozeShade to use with my own daughter, which means safety has always been my number one priority.
For me, safety comes first above all else, and I am proud that SnoozeShade is a ‘function over fashion’ product. I won’t compromise on safety and I put SnoozeShade through regular and rigorous safety testing – including tests that aren't compulsory. Head to our blog to find out more.
The on-the-go sun protection
every parent needs!
SnoozeShade Original starts from just £20.
